5 Mistakes Every Freelance Writer Should Avoid

Yes, yes...shame on me for not posting in so long. But be happy for me! Silence on the blog generally means that I've had lots of paying work to keep me busy. It's sad that the blog falls by the wayside during busy stretches, but hey - something's gotta give. And now that I'm entering a "famine" period, I have time to share with you some of the stuff that I've learned.

I've noticed recently that pretty much every freelance blog has an article titled something like: "5 Mistakes Freelance Writers Make" so I thought I'd go ahead and throw in my 2 centimes.

1. Failing to follow-up on queries, promising leads, etc. Always, always, always follow-up on queries that you've sent or any leads you've gotten. About 50% of the magazine work I've snagged has come from following-up on original queries that went unanswered. Most of the time, the editor has actually thanked me for sending a follow-up, saying that s/he was interested but lost track of the query, the time, etc. You may be letting potential work slip through your fingers if you don't follow up, so make sure that you do! Even if you get a rejection on the follow-up, you can take advantage of the contact by quickly throwing more ideas in the editor's path while your name is still fresh in his or her mind.

2. Being a Perfectionist. It sounds like a great answer to that classic job interview question "What is your greatest weakness?" but striving for perfection can hurt as much as it can help. It can make you less efficient, promotes procrastination, and keeps you from advancing. I am a recovering perfectionist. I used to spend weeks on a single query letter. I'd interview and sometimes even re-interview potential sources to find the perfect quote to include in the pitch. Or I would spend days and days immersing myself in background research, as if an editor was going to give me a pop quiz on the subject. And then, of course, I would write the query letter over and over, looking at it from every conceivable angle, until I felt assured of its brillance and perfection. But none of this saved me from receiving rejections and it wasted a lot of time.

These days, I avoid the trappings of perfectionism by setting a reasonable estimated time for completion of a project. If I find myself taking too long on a task, I step back and make an honest assessment of whether the extra time is justified. If not, I force myself to move on. Since becoming less of a perfectionist, my productivity has improved immensely --and I don't think the quality my work has suffered at all.

3. Failing to fully understand the terms of service and publication. Always make sure that you understand everything that is required of you and the circumstances of publication before starting to write. When is the article due? How many words should it be? What rights are you retaining? When will it be published? When will you be paid? Is there a kill fee? Does the editor expect you to provide photographs? All of this information should be clear - and in writing - before you lift a pen (or move your mouse).

4. Failing to Diversify. It's nice to have steady work with a client that always pays on-time. But it doesn't pay to get too comfortable with the gig, no matter how reliable it seems. What will you do if your client's business folds or no longer needs you? A freelance writer should always be looking for the next (or another) gig. It's exhausting, but it's the trade-off for being able to work in our pajamas. And this leads me to my final point....

5. Failing to Have a Plan for Your Career. You know, I thought I had a plan for my freelance career. But after having read the very excellent book, "The Wealthy Freelancer"
I have come to realize that all I really have is a bunch of goals. Naturally, having clear, written short-term and long-terms goals for your writing is essential, but it's not necessarily the same thing as having a plan. Goals tell you where you want to go; plans tell you how to get there. Freelancing is a business and without a proper business plan, you may find yourself career stalled.

Happy Writing!

The positive side of rejections

Last night, I got a rejection email for a pitch that I sent to a national glossy a couple of months ago. Addressing me by my first name, the editor thanked me but said they’d decided to cover the topic in a different way. As far as rejections go, it was pretty neutral. There was nothing in it to make me hopeful about future pitches (though previous rejections from this editor had encouraged me to send more queries) nor did it make me want to curl up and cry. When I turned off my computer and went to bed for the night, I thought about the rejection again and felt strangely content.

I often feel this way about rejections.

I don’t know how it is for most of you freelancers out there, but I don’t receive a response of any kind for more than half of my pitches. This annoys the crap out of me. I put a lot of effort into each pitch, gathering expert quotes and sources, and make sure to suggest an appropriate department of the magazine for the story. I know editors are swamped, but how hard can it be to type a quick “no thanks” as a courteous nod to the work the pitch entailed? I could understand ignoring the query if it was topically off-base or full of misspelling and grammatical errors, but my queries aren’t.

As I lay in bed, I started thinking about why rejections bring a certain satisfaction to me and came up with the following:

1. Rejections bring closure. I dislike the tired word “closure” but it’s accurate here. I appreciate knowing when a query is officially off the table and I’m free to shop it to the next pub. Of course, since so many editors don’t bother with rejection letters, most of the time I don’t wait for a rejection to send a query off again. Still, it’s nice to know that I can send it elsewhere without any potential awkwardness.

2. Rejections are a form of acknowledgement. A rejection means that my email got to where it was supposed to go (I always fear that it is sitting unread in someone’s spam folder). It also means that someone read it and gave it at least a few seconds of thought, possibly much more.

3. Rejections bring opportunity. Rejections are a good opportunity to contact the editor again. After receiving last night’s rejection, I quickly sent an email to the editor thanking her for her response and promising her another query in the near future. I spent this morning researching other topics so that I can send her another pitch later this week. At the very least, this will help to keep me on her radar screen. Even if she rejects the next pitch, at least I’m taking steps towards becoming a familiar name to her. The more familiar I become to her, the more willing she might be to take a chance on one of my proposals…assuming, of course, that I’m presenting her with good work.

4. Rejections are part of the writing life. To me, rejection is the flip side of publishing an article –a kind of badge of courage. A few years ago several freelancers on the writer's forum that I frequent made goals to receive a certain number of rejections a year instead of acceptances. I thought that was pretty wise. If you’re getting rejections, it means you’re putting your ideas and work out there. It means you’re trying. It means you’re writing. Rejections are an inevitable part of a writer’s life. And somehow it’s the teensiest bit satisfying to receive this confirmation that a writer’s life is indeed mine.

How do you handle rejections? Have you ever had something positive arise out of a rejection?