5 Essential Freelance Writing Resolutions

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Happy New Year!  I love this time of year.  We’ve got all the lovely blank pages of the calendar to fulfill our freelance dreams.  I’m imagining them filled with new clients, exciting projects, and fantastic surprises that I haven’t dared to imagine but that I’m secretly longing for.   

I’ve just returned from vacation, refreshed and excited to start consciously living my new year’s resolutions.  I say ‘consciously’ because these aren’t really new resolutions for me.  Over the past year, I’ve thought about these principles and tried to abide by them, but I never wrote them down.   

Which was dumb.

Writing down your resolutions and goals is as important as defining them in the first place.  Writing not only helps to shape your aims, but solidify them. It gives them body and weight. It gives them power.  They become both engrained in your subconscious and inscribed in the stars.  Even if you later forget about them, I believe that written words will continue to work for you.

(Example: last year, one of my goals was to have two editors contact me with assignments. I had no particular editors in mind.  I didn’t even have any solid relationships with magazine editors at the time. But it was something that I wanted to happen, so I wrote it down. I completely forgot about it until last August when an editor contacted me with a story idea.  And it happened again with a different editor just a few weeks ago in December.  Goal met.) 

Anyway, the point of this post isn’t just to discuss the importance of writing down your resolutions and goals, but to share my resolutions with you.  Resolutions and goals are words that are often used interchangeably but they have different meanings.  A goal is a specific objective to be attained. A resolution is the expression of your determination to do something. As freelancers, I think it’s important to write out both goals and resolutions.  I have captured my goals for this year in the business plan I’ve written for myself, but I am recording my resolutions here with you now:

In 2012, I resolve to:

            1.  Be Fearless

It is impossible to get anywhere as a freelance writer without breaking through your fear.  A week or so ago, I was dithering over a query that I wanted to send to a very high profile publication. I kept postponing hitting send because, well, I was afraid.  Afraid that it wasn’t good enough.  That it was too long.  That I didn’t have the right editor, blah, blah, blah.  Then I read an article in the New York Times about film director Dee Rees’s breakout hit “Pariah,” an amazing coming-of-age story about young black lesbian.

And I thought: Wow.

The director, herself a black lesbian, must have crashed through unimaginable fears, mental barriers and community disapproval to bring herself to write and create this film. What are my fears about sending out this simple pitch in comparison? Nothing.  I hit send without delay. 

This year, I resolve to keep my freelancing fears in perspective.

              2.  Learn

 No one’s ever called me a tech genius, nor is anyone likely to.  I’ve managed to set up simple blogs and have a very basic understanding of HMTL, and know how to apply SEO principles in my writing. Anything more tech-y than that, and I pretend that I don’t really need it or I pay someone to take care of it.  But as a writer today, I need to have more than a fleeting knowledge of technology.  

This year, I resolve to stare my technophobia in the face. 

            3.  Invest

I’m always surprised when small businesses balk at paying professional rates for copywriting services.  From my perspective it seems like such a sensible investment.  And yet, how many times have I glanced at some intriguing course, book, or seminar on writing or freelancing and thought: nah, too expensive?  Just as any entrepreneur must, we freelancers need to spend what it takes to stay on top of our game, market our services, and offer our clients first-rate work.  

This year, I won’t hesitate to invest in my business as needed.  

            4.  Press Some Flesh

How easy it is to sit in my little hidey hole (otherwise known as Starbucks) and conduct all my business networking via email or social media!  I use the fact that I’m an expat – and a mother – as an excuse to stay glued to my computer instead of picking up the phone or going out to meet real people. Totally lame.  Sure, I’m going to have to drink a lot of Red Bull (the energy drink, not the vodka) before hitting an evening networking event here in Paris, but why not?  It’s high time that I spent more effort getting to know the faces of my online communities – wherever they may be. Really, there’s nothing stopping me from attending a writer’s conference in NYC if I plan it well.  

This year, I resolve that people are going to see the face of the Expat Freelancer.

5. Believe 
Is there a freelancer out there who hasn't yet read "The Wealthy Freelancer"?   If you haven't, get thee to Amazon tout de suite.  I've read this book literally to tatters and one of my favorite chapters is the very first, which is called: “Master the Mental Game.”  Here the authors discuss developing the mental toughness every freelancer needs to survive the crests and valleys of our business. While they offer several practical tips and techniques, their number one message is this: Believe in yourself.  Believe in your business.  Believe in your success. You’ll never become a wealthy freelancer if you don’t believe that you can be.  

I love this.  It sounds new age and flighty, but it’s true.  How can anyone live out a dream without first believing the dream to be achievable? 

This year, I resolve to firmly believe that I will meet every goal on my New Year's list.

How about you? What resolutions would you add to this list?

7 Ways a Virtual Assistant Can Help Your Freelance Writing Business

(free-stock photos.com. Paulus Rusyanto)

As far as I'm concerned, no one needs a virtual assistant more than the expat freelancing mom.   Man, do I want one.  I’ve dreamed of having one long before I ever heard the term.  

In my fantasies, I imagine this person to be sort of a doppelgänger: an alter ego who lives the freelancing life that I would if I were back in the U.S.  While I’m here in Paris writing in various cafes with a café crème at my side, my virtual assistant would loiter at the magazine rack Barnes & Noble, sipping a Starbucks chai tea latte, checking out new magazines and potential markets. While I’m snoozing away  or tending to a sick kid at 2am, she’d be listening to and taking notes at a freelancing webinar that takes place at 8pm EST.  Between the two of us, we'd make one whole freelancer!

Now, I realize that this could happen, at least in theory.  Even a quick perusal of the internet reveals a number of virtual assistants that specialize in assisting freelance writers.  What’s more, there are even freelance writers that have a “virtual assistant” component to their business. These are the ones I’d hire.  The most efficient virtual assistant would already be familiar with the freelance writing world and its networks, sources, terms, and perspective. 

But, alas, I can’t afford a virtual assistant right now.  Even though apparently prices can start as low as $25/hour (although I imagine that most cost more), I currently employ a real assistant without whom I could not do one. single. thing: a babysitter.  In a couple of years, when the kids are both in school, I’ll definitely reconsider the matter. 

If you’re short on time and have a few bucks to spare, here’s 7 ways a virtual assistant could help you  be a more efficient business person  -- and free up more time for you to write. 

1. Find markets/jobs.  God, wouldn’t I love this one.  A virtual assistant could trawl job boards, review magazine databases, or otherwise search for publications that would be a good fit for your ideas.  He could also help unearth writer’s guidelines and find out the names and email addresses of the appropriate editors for your pitches.  

2. Create a database.  As your VA does the above, she could (and should) create a database containing all this information so that it’s always at your fingertips.  Make sure the database is a flexible one that can be easily updated with your own notes regarding each publication.  

3. Fact-Check.   The very idea of getting my facts wrong scares me silly.  A VA could double-check your research, giving you a little extra comfort before hitting “send.”  Your VA could also check out the background of someone you’re considering using as an expert.

4. Attend conferences or webinars.  As I indicated above, I’m forever finding interesting webinars and conferences that are at hideously inconvenient hours or locations. Your VA could occasionally serve as your eyes and ears.  

5. Research potential clients.  You want to do a direct mail campaign but want to tweak each letter/email so that it’s tightly targeted?  Your VA can help dig out key details and fact to flesh-out potential clients so that you can add that personal touch to each letter.   

6. Interview Transcription.  Got a recorded interview?  No need to spend an hour or more transcribing it, when you’ve got a VA to take care of it!  

7. Administrative Tasks.  And of course, a VA can do the standard assistant type stuff: sending out invoices, contracts and other correspondence for you.  He can also keep track of payment status, scheduling and even take phone messages.  I imagine this last aspect can be particularly useful for an expat freelancer with clients in the U.S. – they get to hear a human voice even if they call at an inconvenient hour for you. 

Freelancers: Have you used a VA?  Care to share your experience? 

Top 5 Online Research Sites

I miss lots of things about living in the U.S., but whenever I sit down to research an article, one thing I really miss is the libraries. I practically get misty-eyed thinking of libraries of my past: the majestic staircase and dusty stacks of Olin Library at Wesleyan University; the noble, marble lions, Patience and Fortitude, outside of the New York Public Library; the gilded ceilings of Library of Congress. I remember with special affection the tiny, musty Southwest Library in Washington, D.C, where as I kid, I came to scoop up my favorite friends (The Little Princess, The Lion, The Witch and The Wardrobe, A Wrinkle in Time) and bring them home for a visit.

It’s hard to get so worked up about online libraries.

I do work in brick-and-mortar libraries here in France sometimes. We expats in Paris are lucky to have the wonderful American Library in Paris as a resource. And French libraries have a surprisingly large number of English-language books available as well as a digital system that makes these books easy to find. But the vast bulk of the research I do takes place online.

Here are 5 of my favorite resources:

1. Project Gutenberg. I just love this site for doing historical research. The scent of old parchment practically emanates from it. This digital collection has some 34,000 texts, many dating as far back as the 16th century. As a bonus, if it doesn’t have the book you’re looking for, it provides links to other free libraries that might. Awesome.

2. FindArticles.com (BNET). This site is as close as an expat freelancer can get to browsing the magazine racks at Barnes & Noble. Here you’ll find back issues of some 900 magazines. The site’s not only great for research, but it’s good for checking out whether and when a magazine has covered a particular topic.

3. Google Books. Using Google Books makes me feel slightly dirty. I didn’t like the broad, careless way the company interpreted copyright laws when they initiated the project, and it creeps me out to think of how they could restrict access to information, if they so chose. But, damn it, the resource is so freakin’ useful. I’ve turned to it many times when I couldn’t find a particular book in the American Library of Paris, or didn’t have two hours to wander the mammoth halls of the Bibliotèque Nationale. The expat freelancer’s job would be a hundred times more frustrating without it. So I can’t help but recommend it. I mean: 7 million digitized books. Holy cow.

4. Questia. Questia is an online library that requires a subscription for access to most of its books. But a portion of their library, particularly academic journals and periodicals, are free. It has nowhere near the number of digitized books as Google Books (only 1.5 million), but unlike with Google books, you can read the entire text of the books offered.

5. The Internet Public Library. This site, created by a group of graduate students at the University of Michigan, is a new millennium concept of a library. It not only provides you with access to countless newspapers, books, magazines and articles from all over the US and abroad, but it offers features of a brick-and-mortar library. For example, it has a “Reading Room”, presents special exhibits, has an online librarian, and houses a variety of collections. I’ve found good information on this site and it’s extremely easy to navigate. The only downside is that it offers the same dangers as a “real” library: it’s easy to get sucked into fascinating rooms that you didn’t mean to be in. I love it.

What are your favorite online sites for research?

Key Elements of a Freelance Writer's Business Card

Last Saturday, I sat down to accomplish what I thought would be a simple and straightforward task: picking my business card. But instead of taking the one or two hours I thought it would, I agonized about it all weekend, dragging friends and my husband to peer at my designs; even, in a desperate moment, trying to get my preschooler to weigh in. In the end, I’m satisfied with the design and format I chose, but I can’t stop thinking about it.

What are the elements of a good business card for a freelance writer? Your name should be on it, of course, along with your email address, website address and telephone number. But beyond that? There are worlds of opinions. Most freelancers agree that today’s business card should be creative,. Forget about those standard white cards with your name, title and coordinates -- bright colors, patterns and designs are the way to go these days, as are cards with vertical orientation. After that, consensus goes awry. Here are some of the issues.

1. Your title. What should a freelance writer call his or herself? “Writer” isn’t specific enough, as it doesn’t tell people what kind of writing you do. For some, “freelance writer” is acceptable, but others say that it’s still not detailed enough – you need to say “business writer” or “travel writer” and so on. And if you’re an editor or proofreader in addition to writer? You need to have that on there too.

My take: If you can be specific as “travel writer” and “business writer” and those are the only markets you’re targeting, then go for it. But if you’re like me and can’t, or don’t, want to define yourself so narrowly, I say stick with “Freelance Writer” or “Writer & Editor” and so forth. There are other areas on your card to indicate what your business is about.

2. A description of services. Some writers swear that it is essential to list your areas of specialization on your card. For example, on the back of your card you might have a bullet point list noting that you specialize in press releases, brochures, white papers and other marketing materials.

My take: It’s a fine idea but it carries the risk of cluttering your card. My eyes glazed over at some of the examples I saw. The business cards were so crowded with information that I could barely find the name of the person whose card it was. In my view, the card should just be an initial enticement to get potential clients to look at your site. It doesn’t have to be a mini-version of your site.

3. A tagline. Many writers add a short text summing up their abilities or the service they offer.

My take: Again, it’s a great idea, if you have a gripping tagline. If you have a hum-drum tag, you might as well have none. But a really good tagline can make people sit up and take notice. One of the best taglines I've come across was that of freelance writer Susan Johnston, author of the Urban Muse blog. Her tag? Clear. Creative. Compelling. I loved that. Those three words gave me a nice little preview of Susan Johnston’s style and what she could offer a client. Of course, it completely ruined me for coming up with a brilliant tagline of my own. I kept thinking: “I know! Clear…Creative…oh, wait.” Rather than forcing the issue, I opted to go tag-less, for now. Business cards are fairly inexpensive. If a dazzling line comes to me, then I’ll simply order new ones.


4. Your address. For privacy reasons, some freelancers don’t put their address on their business cards, giving only email, phone numbers and the like. Others give only city and state (and country).

My take: I suppose it could be risky – but, for heaven’s sake, these days just giving your name to someone enables them to find out all kinds of personal information about you. Since I’m marketing my services internationally, I felt that having an address grounded my business…and explained why my telephone number is a foreign one. I could be persuaded of the folly of this.

There are countless other issues to consider: should you include a Twitter handle? Your Skype phone number? A photo of yourself? A logo? The list goes on…

Personally, I feel that less is more. As writers, it’s important to know how to deliver effective messages concisely – and our business cards should reflect that. If your budget allows, get a second business card that offers a slightly different slant, so that you don’t have to cover all your bases in one shot.

In the end, I don't know if my business card is perfect, but I do know this: having a less-than-perfect business card is better than having no card at all. If you don't yet have a business card, check out the following printing sites:

Vista Print – This site offers free business cards – you only pay for shipping. It must be popular with many freelance writers as several blogs that I've read mention it.

Zazzle – I ordered my cards at this site. I really liked that you can customize your own design. The cards haven’t been delivered yet, so I can’t speak to their quality.

What do you think a freelance writer’s business card should include?

30 ways to slant an article

Yesterday I was cleaning out my office when I came across a 2005 issue of Writers Journal. I wasn’t freelancing back then so I hadn’t paid much attention to the articles that related to freelancers. But yesterday, I re-read the issue with new eyes. Some of the articles were already quaint: one article talked about email submissions as if it were a new-fangled thing, another talked about how to use Microsoft Word, frequently encouraging readers to save their work on a floppy disk. But there was one article that, I think, will forever be useful.

The piece was on article slanting. The author, Dennis Hensley, told of his friendship with a reporter for the Associated Press, who was a master at taking one general topic and churning out dozens of different articles about it. Hensley said that the reporter got these ideas by running every topic through a grid that provided twenty-four ways to spin the subject. He then provided a sample grid and idea to show how it worked.

I thought it was a great exercise and promptly forgot about my office-cleaning project to try it out. I picked a subject that I only know a little about (gardening) and applied it to the grid. It worked great. In fact, I got so enthusiastic about the project that I enlarged the grid to 30 angles. The grid and my results are below.

Give it a whirl, keeping in mind that you won’t always get 24 (or 30) viable articles from the exercise. The grid is only a point of departure – some ideas won’t pan out on closer inspection. But even if you only find 12 or 15 potentially saleable angles, that’s still pretty good, no? Just think of the variety of potential writing markets!


Concept: Gardening
Angle: Article Idea Title

1. Regionalism: An expat’s guide to developing a French garden.

2. Humor: 5 plants even you can't kill.

3. Looking back/recalibration: Experienced gardeners weigh-in on what they would have done differently when starting their gardens.

4. Gender Differences: Tips on how to resolve differences when you and your mate have different visions for your garden.

5.Generational Differences: What your grandchild can teach you about gardening.

6. Contemporary Application: 5 ways technology can improve your garden.

7. Defusing Fear: Declare war on your weeds with these 3 homemade solutions.

8. Prosperity: How to make money from your herb garden

9. Back to Basics The ABC’s of Composting

10. Confidence-Building: It's not too late to change the theme of your garden.

11. Religious/Spiritual: Creating a spiritual space in your garden

12. The arts (poetry, music, painting, cinema) A stroll through famous gardens in poetry.

13. Insider Scoops: Six Things a Landscape Artist would never say to your face about your garden.

14. New Perspective: Yes, you can have a vegetable garden on your balcony!

15. Personal Trauma: Creating a Memorial Garden.

16. Controlling Emotions: How to deal when you hate your next-door neighbor’s garden.

17. Checklists and Procedures: Get the right pH balance for your soil in 5 simple steps.

18. Variation on the Traditional: What you need to start a rock garden.

19. Saving Money: 3 things you think you need a landscape architect for…but don’t.

20. Saving Time: 6 Gardening Tools that can cut your weeding time in half.

21. Mental and Physical Perspective: Tone your abs while pulling weeds!

22. Altruism and Self-sacrifice: How to Start a Community Garden

23. In-Depth Analysis: Book author/award-winning gardener explains the importance of drawing up sun/shade patterns before designing your garden.

24. Using Momentum: Your lawn is finally under control…time to decide on a theme!

25. Historical Perspective: The historical development of the English Garden.

26. Kids: What having a butterfly garden can teach your child.

27. Cuisine: A round-up of edible flowers for your garden (with recipes!)

28. Health: Seven herbs you should have in your garden for better health.

29. Pets: How to stop Rover from eating your petunias.

30. Travel: Five must-see botanical gardens in the world.

3 Online Tools that an Expat Freelancer Needs

Yesterday I conducted a very satisfying interview on Skype, which got me feeling all affectionate for the service. I do many interviews on Skype, either through their telephone service or IM chat (which I LOVE because your entire conversation is already perfectly preserved). Anyway, Skype got me thinking about the things that make life a bit easier for expat freelancers. Here are my top three.

1) Skype . I imagine most expats know about Skype, but if you don't, download it. Now. Skype is software that allows you to talk with other Skype users through your computer for free. Most of my sources have Skype and, in my view, there's nothing unprofessional about using it to conduct interviews. Did I mention that it's free?

2) eFax. eFax is another free service that is pretty great. When you register with eFax, you are assigned a U.S. fax number. As I mainly target American magazines, this number takes away the worry that editors will be annoyed by having to pay a premium fee when faxing documents (contracts, tax information, etc.) to me. And as it goes right to me my email, I don't need a heads-up about when the fax will arrive.

3) PayPal. Yet another free service! PayPal allows you to send and receive money online. (Actually, the service has dozens of features, but for freelancing purposes, I only use it to receive money). It is so easy. When you register, you provide your bank account information so that when you are paid, you can transfer the money from your PayPal account directly to your bank account. Many online pubs pay through PayPal, and its so much simpler than waiting to receive a paper check, and then going through the bother of taking it or sending it to your bank.

Of course, I'm talking about the basic level for all these services. For a fee you can get all the bells and whistles that these companies offer, but for me the free service works just fine. Check them out!